The Problem:
An automotive and hardware retail company was conducting a package redesign and wanted to test how their labeling, iconography, and new designs would be perceived by varying levels of automotive consumers.
Our Approach:
A series of focus groups that included a simulated shopping experience
The Result:
The agency was able to combine the best aspects of each of their designs into a clean, well-defined, consumer-friendly package. They also avoided a very costly problem with a product name that caused a lot of consumer confusion.