The Problem:
A cosmetics company had reformulated a popular moisturizer and wanted to understand what differences, if any, current and non-users could perceive. They also knew the formula was susceptible to pilling and wanted a deep exploration of this occurrence and to see if the new formula resolved the issue.
Our Approach:
A mixed methodology (qualitative/quantitative) blind, sequential monadic home-use test with product evaluation of existing and renovated products after two-weeks of use per product. The online survey was a mix of closed and open-ended questions to ensure a complete capture of opinions.
The Result:
The client was able to confidently move forward with the renovated formula and gained valuable insights to improve their consumer target for that specific product line.