A cosmetics company was conducting a long-term clinical test of a skincare product and wanted to assess the product on a consumer level in addition to (and separate from) the clinical research. They wanted to understand consumer experience and perception of the product and learn if/how panelists would use this product outside of the clinical study.
A series of qualitative in-depth interviews were conducted with a small sample of the clinical panel shortly after completing the clinical test.
The client was able to confidently move forward with the skincare formula, knowing consumers' perception of the product aligned with the clinical results, and there was no need to modify the usage instructions. They also gained valuable insights into when consumers expect to see results, how long they are willing to wait for results, and how the product is perceived within the wide-ranging skincare market.