A food and beverage company was developing a twist on the traditional quick-serve milkshake. They wanted to understand consumer behavior surrounding shake consumption, explore what drives those choices, learn the barriers to shake consumption, and assess consumer appeal for their beverage concepts.
A large sample quantitative online survey, targeting both quick-serve restaurant patrons and non-patrons.
Our client was able to identify specific gaps in both the dessert shake and nutritional shake market to narrow down their four potential concepts to a single customizable version that meets numerous consumers wants and needs. They used the clear, actionable results to pitch their concept to several potential partners and are now in the stage of product development.