Quantitative Research

Quantitative Research is used to statistically estimate the viewpoints of a population providing estimates of percentages or averages. This research usually employs larger samples and takes less of the respondent’s time. Research tools for quantitative research include, but are not limited to: telephone surveys, online and web based research, mall intercepts, in-home surveys, taste test studies, and mobile phone research. Moore Research conducts quantitative research throughout the United States and globally.

In-Home Product Placements

Product placements are when respondents try a product under normal usage conditions and then give their opinion about the product. After participants “try” the product for a certain period of time, they are asked to take a survey or speak to a trained interviewer to record their opinion. We are able to conduct in-home product use tests without having to make physical contact with the respondent. Products are shipped directly to the respondent along with instructions. Frequent emails and text reminders help to keep the respondents on track and ensure they are following the usage instructions. Respondents are incentivized virtually.

Sensory Testing

Moore Research’s “bread and butter” lies in sensory testing. Sensory research involves evaluation of a product, either absolutely or compared to something else, by the respondents. Generally, sensory tests are conducted at a central location. If the product(s) can be shipped or carried home, the test can also be conducted in the respondent's home. Respondents are often asked to evaluate the product or service on various attributes. Also, their likelihood to purchase or recommend the product and the reasoning behind that are determined. We have much experience in the following categories: Cosmetics, Health and Beauty products, Fragrance, Food, Beverage, and Clothing.

Moore Research has its own in-house taste test kitchen, learn more about our facility.

Safety In-Use Tests

Moore Research has experience conducting safety in-use tests for a variety of clients. Safety in-use studies are used to help determine the safety of a product and understand consumer perception. These studies help our clients discover the potential of a product creating adverse reactions when used under normal use conditions. When conducting safety in-use tests, the Moore Research team follows strict protocols and carefully recruits qualified participants. Our team has experience conducting dermal grading on facial skin, body skin, lips, eye area, and the scalp and hairline.

Telephone

Telephone research allows for rapid contact with respondents, especially with the use of CATI (computer aided telephone interviewing) systems. Interviewers are able to get more complete and substantive answers from respondents as well as clarification and elaboration concerning responses.

Moore Research spends time encouraging, training and developing the telephone interviewers. Our interviewers understand the importance of respecting confidentiality, reading verbatim and data quality. Without exception, all information pertaining to the research is confidential. Test and interviewing materials are not accessible/identifiable to anyone not directly involved in that particular study. Also, the interviewers know consistency is important. The importance of asking questions word for word, exactly as they are written on the questionnaire, is highly stressed. Data quality is also internally monitored.

Monitoring is essential in order to ensure the proper execution and conduct of interviews (20% of interviews are subject to validation and quality control). When interviewers are first training, they are monitored very closely during their first month of conducting telephone interviews. In addition to internal monitoring, the client has the ability to call and listen to the interviewers on the telephone. This maintains proper understanding and communication between all levels of staff regarding the study.

Guidelines interviewers follow when conducting a telephone survey:

  • Interviewers stress the respondent’s confidentiality during the introduction.
  • When asked, interviewers disclose the length of the survey to the respondent.
  • If a respondent questions the legitimacy of the survey, they are given a phone number to verify the study.
  • When requested, we offer the respondent a more convenient time to conduct the interview.
  • Once an interview is completed, the respondent is always thanked for their time and cooperation.

Our ongoing interviewer training includes:

  • Review of monthly monitoring results
    • Number of call attempts made
    • Number of completed interviews obtained
    • Number of refusals
    • Average length of interviews
    • Monitoring scores
  • Discussion of problems and solutions with all interviewers
  • Potential respondent concerns
  • Dealing with hostile respondents
  • Refusal avoidance
  • Probing and verbatim importance
  • Survey review (role playing/practice interviews)

The maximum supervisor to staff ratio is 1:10. Interviewers have been working for Moore Research for an average of seven years and all work part-time.

Moore Research houses fourteen interviewing stations, learn more about our facility.