Online and Web-Based services are a cost-effective way to understand consumers’ opinions and perceptions about a product or service. There is often a faster speed of responses, and it allows flexibility to the respondent. Moore Research does their own design, programming, hosting, and execution of traditional online surveys.
IN-HOME PRODUCT PLACEMENTS
Product placements are when respondents try a product under normal usage conditions and then give their opinion about the product. After participants “try” the product for a certain period of time, they are asked to take a survey or speak to a trained interviewer to record their opinion. We are able to conduct in-home product use tests without having to make physical contact with the respondent. Products are shipped directly to the respondent along with instructions. Frequent emails and text reminders help to keep the respondents on track and ensure they are following the usage instructions. Respondents are incentivized virtually.
Sensory research involves evaluation of a product, either absolutely or compared to something else, by the respondents. Generally, sensory tests are conducted at a central location. If the product(s) can be shipped or carried home, the test can also be conducted in the respondent’s home. Respondents are often asked to evaluate the product or service on various attributes, along with their likelihood to purchase or recommend the product and the reasoning behind that. We have much experience in the following categories: Cosmetics, Health and Beauty products, Fragrance, Food, Beverage, and Clothing.
Moore Research has its own in-house taste test kitchen, learn more about our facility.
SAFETY IN-USE TESTS
Moore Research has experience conducting safety in-use tests for a variety of clients. Safety in-use studies are used to help determine the safety of a product and understand consumer perception. These studies help our clients discover the potential of a product creating adverse reactions when used under normal use conditions. When conducting safety in-use tests, the Moore Research team follows strict protocols and carefully recruits qualified participants. Our team has experience conducting dermal grading on facial skin, body skin, lips, eye area, and the scalp and hairline.
Telephone research allows for rapid contact with respondents, especially with the use of CATI (computer aided telephone interviewing) systems. Interviewers are able to get more complete and substantive answers from respondents as well as clarification and elaboration concerning responses.
HOW OUR INTERVIEWERS ARE TRAINED
Moore Research spends time encouraging, training, and developing the telephone interviewers. Our interviewers understand the importance of respecting confidentiality, reading verbatim, and data quality. Without exception, all information pertaining to the research is confidential. Test and interviewing materials are not accessible/identifiable to anyone not directly involved in that particular study. Also, the interviewers know consistency is important. The importance of asking questions word for word, exactly as they are written on the questionnaire, is highly stressed. Data quality is also internally monitored.
Monitoring is essential in order to ensure the proper execution and conduct of interviews (20% of interviews are subject to validation and quality control). When interviewers are first training, they are monitored very closely during their first month of conducting telephone interviews. This maintains proper understanding and communication between all levels of staff regarding the study.
Guidelines interviewers follow when conducting a telephone survey:
-Interviewers stress the respondent’s confidentiality during the introduction.
-When asked, interviewers disclose the length of the survey to the respondent.
-If a respondent questions the legitimacy of the survey, they are given a phone number to verify the study.
-When requested, we offer the respondent a more convenient time to conduct the interview.
-Once an interview is completed, the respondent is always thanked for their time and cooperation.
Our ongoing interviewer training includes:
–Review of monthly monitoring results
–Number of call attempts made
–Number of completed interviews obtained
–Number of refusals
–Average length of interviews
–Discussion of problems and solutions with all interviewers
–Potential respondent concerns
–Dealing with hostile respondents
–Probing and verbatim importance
–Survey review (role playing/practice interviews)
The maximum supervisor to staff ratio is 1:10. Interviewers all work part-time.