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Winner of Inaugural $10,000 Research Grant Announced ...

Jun 20, 2011

Moore Research Services, a global market and opinion research firm, is announcing the winner of their first $10,000 Research Grant. Applications from for profit and nonprofit businesses were accepted until May 30, 2011. After a lengthy review process by an independent panel of Business and Community Leaders from Northwest Pennsylvania, Moore Research is pleased to announce the winner is United Way of Erie County.

During a news conference on June 20th at Moore Research, 2675 West 12th Street, in Erie, Colleen Moore Mezler, President of Moore Research, stated, “We are fortunate to be in a position to give back to our community and thrilled to offer this opportunity for businesses in Northwest Pennsylvania.” The Moore Research Grant is designed to promote regional business growth and give companies the opportunity to explore what people think and feel about new/existing products or services. A customized research program will be designed based on the recipient’s needs and begin in July 2011. The results of this study will be released in September 2011.

Bill Jackson, President of United Way of Erie County, said, “We are very excited about this opportunity to work with Moore Research, and to take advantage of this very generous grant. With their help we will be able to better understand how to get the LIVE UNITED message to even more people to encourage them to give, advocate and volunteer for their community.”

United Way has traditionally relied on reaching people in their workplace and asking them to donate through payroll deduction. Today, an increasing number of people are employed in non-traditional settings. In addition, there are a number of retirees who supported the United Way in the past but lose contact after retirement. The Moore Research Study will help United Way to reach these two groups. United Way of Erie County advances the common good by creating opportunities for a better life for all in the areas of Education, Income and Health. Last year alone, the United Way of Erie County helped to improve the lives of more than 100,000 people through nearly 40 member agencies. For additional information about the United Way of Erie County visit www.UnitedWayErie.org.