Participant FAQ

We send emails regarding upcoming studies. Sometimes our emails get sent to your junk/spam, so make sure to check there and add us as a contact so you do not miss any emails. 

Along with emails, we regularly post about upcoming studies on our Instagram and Facebook pages, so make sure to give us a follow on those platforms.

These emails and social media posts will have a link to a survey to see if you qualify for a study we are having. After you fill out surveys about upcoming studies, you will be contacted by a Moore Research recruiter to confirm your answers and let you know if you qualify.

We also give people a call if we look at their profile and think they might be a good fit for an upcoming study. So, make sure your profile is accurate with the products you use, your birthdate, phone number, email, location, etc.

Please note that not every study will be a fit and we can only take a certain number of people for each study. Do not get discouraged if you do not qualify for a specific study. We have plenty throughout the year that you may qualify for.

Many studies are done remotely, and products will be shipped to you to test out. However, some studies will take place in our facility such as taste tests and focus groups.


What types of studies does Moore Research have?

Cosmetics, haircare, skincare, personal care, taste tests, focus groups, and many more!

How long is the study?

Our study lengths range from a few hours up to a few weeks, depending on the type of study, type of product, and the required usage of it.

How do I get paid?

Upon completion of all required elements of a study, you will be paid through our online gift card system. Instructions for how to redeem the gift card will be sent to you when you are participating in a study. Our e-gift cards are redeemable at a wide variety of popular retail outlets.

How many studies can I participate in?

You can usually only participate in one study at a time and a typical, active respondent usually completes six studies throughout the year, potentially more.

Why does my opinion matter?

Have you ever tried a product and wished it provided different results, such as more volume in a mascara or more coverage in a foundation? Or a cleaner shave with a razor? By giving your opinion to us, you are helping brands better understand what consumers want/need so they can create products that meet those needs.

Why do you need personal information such as age, ethnicity, education, and family income?

To make certain that a fully representative sample of the population is interviewed during any particular study, survey research companies will often ask questions of a personal nature. Questions such as age, income, and ethnicity are utilized to classify your answers in relationship to other respondents. It allows information to be analyzed and compared based upon your age group, income bracket or ethnic background. Survey research companies will never disclose any of your personal information shared during an interview.

Why would someone call me back to “validate” my participation?

Survey research companies are committed to providing quality information in each and every project. Sometimes our clients select a portion of the interviews to call back to “validate” your participation. This simply gives the research company assurance that the responses that were recorded during your interview are accurate. Typically this is a short interview in which you are asked to confirm your answers to specific questions.

What are focus groups?

A focus group is an informal roundtable discussion consisting of eight to ten participants and a discussion leader. These sessions are designed to give everyone a chance to freely express his or her opinions on a range of topics. Sessions usually last from one to two hours.

If you want my opinion, why do I need to answer questions about myself and my household before I can participate?

Only a limited number of people can be invited to participate in our studies. Therefore, each participant represents a group of people who may have similar ideas and backgrounds. Asking questions up front helps ensure that different segments of the population will be represented.

How do I know if it is a legitimate?

Legitimate market research companies will not try to sell you anything, will not ask you for any money and will not sell your information. Your name, personal information, and responses will be kept confidential.

Why was I asked a series of questions then told I could not participate in a research study when I was willing to volunteer my time?

Research studies are often specific in terms of the data that needs to be collected and therefore the backgrounds of people that the data needs to be collected from are equally important. An advertising company, for example, may be looking to launch a television ad campaign for diapers. In this case, it is likely that the advertising company will want to survey parents of infants and young children, since these parents are the subsection of the population that the commercial is intended to be viewed by. In another situation, a political polling company may only want to survey individuals who are over the age of 18 and registered to vote.

In either example above, and for most research studies, a research company is required to gather general demographic information about you before interviewing you. While certainly no offense is intended, you may or may not be the intended audience for a particular market research study.

Why won’t the research company I was speaking with tell me for which company it is conducting its research?

Often a person’s opinion about a product or service is impacted by which company manufactures or offers the product or service. In order for researchers to truly understand how someone feels about a product or service, and not the company that the product or service is being offered by, researchers are sometimes required to keep this information in confidence. In fact, interviewers are rarely told who the study is for.

Can I be comfortable revealing personal information about myself during a study?

When dealing with a legitimate survey research company, your privacy and the privacy of your answers will always be respected and maintained. Your name, address, phone number, personal information, or individual responses won’t be disclosed without your permission. Most research companies are members of one or more professional associations established for the marketing and opinion research industry. In addition, members are bound by Codes of Ethics, Standards and Best Practices to insure that the data collected is not used in a manner inconsistent with industry guidelines.

Will I receive an incentive to fill out a survey / answer questions?

Some surveys include an incentive for participation. This may be a small token of appreciation, gift card, or entry into some sort of drawing (where permitted). Not all surveys have these incentives, but those requiring a lengthy time commitment (such as focus groups) will often provide an incentive.

What do they do with my survey answers?

Your answers are combined with those of others with similar characteristics and all personally-identifiable information will be removed. Most research companies destroy individual questionnaires at the end of the study and names and addresses of participants are separated from the answers if additional tabulation of the results is done. All of a respondent’s personally-identifiable information is kept strictly confidential. Principles of confidentiality and privacy are deeply ingrained in research industry practice, mandatory industry Codes and in industry guidelines.

Thank you for joining Moore Research! If you have any questions, feel free to give us a call at 814.835.4100.