The Importance of Conducting Mock Juries (ECBA Seminar)
The Erie County Bar Association in cooperation with its Civil Litigation Section presents:
The Importance of Conducting Mock Juries LIVE LUNCH-N-LEARN SEMINAR
Wednesday, September 8, 2010
Bayfront Convention Center
Lunch - 11:45 a.m. - 12:15 p.m.
Seminar - 12:15 p.m. - 1:15 p.m.
$29 (ECBA members/staff)
$45 (nonmembers) $20 (judges)
This seminar has been approved by the PA CLE Board for 1 hour substantive credit.
As a lawyer, you are well aware that you may only get one chance to present what is hopefully a “winning strategy” for your client.
Mock Juries can be used to:
• Test legal arguments and strategies before unveiling them in the courtroom
• View deliberations as they happen to understand their thought process and refine your presentation and arguments
• Determine credibility from the “jurors” perspective
• Learn which words, terms and phrases “jurors” understand and which should be avoided
• Understand what emotions, feelings, and possibly hidden motives influence the “jurors”
• Determine what type of “jurors” are most likely to be favorable to your client’s case
• Gain insights into the opposition’s potential strategies
A mock jury consists of eight to ten “jurors” assembled to hear a summary presentation
of both sides of a case. Once the case is presented, participants then discuss the
evidence and the arguments. Lawyers observe the group discussion from behind a
one-way mirror. Typically, each session lasts two hours.
SPEAKER: Colleen Moore Mezler; President & CEO of Moore Research Services, Inc.
Ms. Mezler is a second generation researcher and seasoned professional with 23 years in the market research industry. She has significant experience in both quantitative and qualitative research and has grown Moore Research into a reputable company that is “ahead of the curve”.
Mezler serves as Past President of the Marketing Research Association and is certified by the MRA as an expert in market research. She received the 2009 Distinguished Service Award from the MRA and is the 2009 Athena Powerlink recipient.