Erie Woman Becomes President of National Organization
FOR IMMEDIATE RELEASE
Contact:
Kelsey Fitch
Moore Research Services, Inc
Phone: (814) 835-4100
Fax: (814) 835-4110
Erie Woman Becomes President of National Organization
Erie, PA May 2007: Colleen Moore-Mezler, President of Moore Research Services, Inc will be installed as President of the National Marketing Research Association (MRA). Mezler brings over 20 years of research experience to this leadership position and will officially be installed as President at MRA’s Annual Conference in San Francisco, California, June 6-8.
“I am very excited to be taking the helm of such a prestigious organization,” said Mezler. “As a second generation researcher, it has been interesting to watch marketing research change throughout the years. I feel truly blessed to become one of the leaders in the industry.”
Established in 1957, and currently having over 3,000 members, the MRA is currently celebrating their 50th Anniversary. “I am thrilled to become President during their 50th Anniversary,” adds Mezler. “I hope that with my background I can pave the way to 50 more years!” During a period of growth for the profession, Mezler and her team of directors have decided to focus on improving the quality of research, explained Mezler. “MRA plans to help members address issues that face the future of research.”
Mezler began her career as an interviewer while in high school for Moore Research. Her mother and founder of Moore Research, Peggy, started the business out of her home in 1969. In time, Colleen went from Director, to Vice President to President and Owner of Moore Research Services, Inc. Prior to becoming President of the National MRA, Colleen served as President Elect and Treasurer. In addition, she served as the MRA Great Lakes Chapter Board of Directors as President, Past President and Treasurer. Mezler is certified by the MRA as an expert in market research.
About Moore Research- Moore Research is a full service data collection company located in Erie, PA. The corporate office is located at 2675 West 12th Street and houses a telephone interviewing facility and focus group facility. Moore Research specializes in focus groups, telephone research, online research, ad testing and customer satisfaction surveys. Research is conducted locally, regionally and nationally. Moore Research is a member of the Marketing Research Association/Great Lakes Chapter (MRA/GLC), American Marketing Association (AMA), Erie Power Networking and other various local professional organizations. Moore is also certified as a woman owned business in Pennsylvania and meet all SERB requirements as outlined by the state of Pennsylvania.
About MRA - The Marketing Research Association is the leading and largest association of the opinion and marketing research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses. Established in 1957, MRA’s international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including End Users, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory, long considered the leading resource of the opinion and marketing research profession.