Erie Native Receives Professional Researcher Certification
FOR IMMEDIATE RELEASE
Contact:
Kelsey Fitch
Moore Research Services, Inc
Phone: (814) 835-4100
Fax: (814) 835-4110
kelsey@moore-research.com
www.moore-research.com
Erie Native Receives Professional Researcher Certification
Erie, PA May 2007- Kelsey Fitch, of Moore Research Services, Inc, received a Professional Researcher Certification from the National Marketing Research Association (MRA).
PRC was developed as a powerful professional tool for researchers of all levels of work experience and education. One of the goals of the program is to encourage high standards within the opinion and marketing research profession in order to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage continued professional development.
“I am very excited about receiving this certification,” said Fitch. “I plan to continue my education to assert my professional standing as well as my career development.” Kelsey is the Business Development Manager at Moore Research Services, Inc. Fitch is a graduate of Penn State University, where she earned a degree in Marketing with a minor in Communications. Her experience includes market research, presentation development, group facilitation, business and product development and training. She is responsible for all marketing initiatives, strategic development and statistical analysis and reporting.
Fitch is not the only person from the organization to receive a Professional Researcher Certification (PRC). Colleen Moore-Mezler, President and Owner of Moore Research Services, Inc, received her Professional Researcher Certification (PRC) two years ago. She is considered an expert in the field of market research according the National Marketing Research Association (MRA). In fact, Mezler will become the President of the National Marketing Research Association (MRA) June 6-8 in San Francisco, California.
About Moore Research- Moore Research is a full service data collection company located in Erie, PA. The corporate office is located at 2675 West 12th Street and houses a telephone interviewing facility and focus group facility. Moore Research specializes in focus groups, telephone research, online research, ad testing and customer satisfaction surveys. Research is conducted locally, regionally and nationally. Moore Research is a member of the Marketing Research Association/Great Lakes Chapter (MRA/GLC), American Marketing Association (AMA), The Manufacturer’s Association, Erie Power Networking and other various local professional organizations. Moore is also certified as a woman owned business in Pennsylvania and meet all SERB requirements as outlined by the state of Pennsylvania.
About MRA- The Marketing Research Association is the leading and largest association of the opinion and market research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses. Established in 1957, MRA's international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including End Users, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory, long the bible of the opinion and marketing research profession.