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Mock juries assist attorneys, corporations and government agencies in understanding how typical jurors think and how they might react to an issue or argument in civil or criminal litigation. All of these studies are custom designed to match each client’s specific need and can be performed before, during or after trial. Mock juries can also aid in determining the power of evidence, the effectiveness of visual aids, the jurors who are most likely to support the case, feedback on attorney presentations, and subjective factors such as mannerisms that may alienate or attract jurors. In addition to giving attorneys a chance to test aspects in their case, mock trials allow attorneys a window through which to view the deliberation process, an opportunity clients always find fascinating and rewarding.
Moore Research has its own in-house Focus Group facility, where Mock Juries can be conducted, learn more about our facility.
Validation is the procedure used to confirm that interviews were conducted according to all specifications and instructions. It is also used to verify participants are the person indicated by name, address and/or telephone number on the questionnaire.