Moore Research Services

Quantitative Services

Research used to statistically estimate the viewpoints of a population providing estimates of percentages or averages. This research usually employs larger samples and takes less of the respondent’s time. Research tools for quantitative research include: telephone surveys, online and web based research, central location testing, mall intercepts, in-home surveys and taste test studies.

Telephone
Telephone research allows for rapid contact with respondents, especially with the use of CATI (computer aided telephone interviewing) systems. Interviewers are able to get more complete and substantive answers from respondents as well as ask for clarification and elaboration concerning responses.

Online and Web-Based Research
Online and Web-Based services are a cost effective way to understand consumers’ opinions and perceptions about a product or service. There is often a faster speed of responses and it allows flexibility to the respondent. Surveys can be posted to a website or sent via email to our national and/or international database. It is also possible to conduct online research in a virtual community.

Central Location Testing
Our central location testing is done in person and can be done in large size groups (up to 100). A variety of different types of studies utilize this research methodology.

Mall Intercepts
Mall intercepts allows researchers to interview hundreds of different potential respondents in various geographical locations. In many cases, qualified respondents are taken off the mall floor, into a separate area where they answer questions about new or existing products/services. Moore Research has access to a spacious mall facility located at 605 Millcreek Mall in Erie, Pennsylvania. Professional interviewers are expertly trained in approaching the public and successful in gathering information quickly and accurately. In addition, Moore Research can collaborate with mall agencies in select cities in the United States.

In-Home Product Placements
Product placement is a test in which respondents try a product under normal usage conditions and then give their opinion about the product. After participants “try” the product for a certain period of time, they are asked to take a survey or speak to a trained interviewer to record their opinion.

Taste Tests
Respondents evaluate the taste of a product, either absolutely or compared to something else. Generally, taste tests are conducted at a central location, but, if the product(s) can be shipped or carried home, the test can be conducted in the respondent's home.