Moore Research Services

Additional Services

Mock Juries
Mock juries assist attorneys, corporations and government agencies in understanding how typical jurors think and how they might react to an issue or argument in civil or criminal litigation. Each of these studies is custom designed to match each client’s specific need and can be performed before, during or after trial. Mock juries can also aid in determining the power of evidence, the effectiveness of visual aids, the jurors most likely to support the case, feedback on attorney presentations, and subjective factors such as mannerism that may alienate or attract jurors. In addition to giving attorneys a chance to test aspects in their case, mock trials allow attorneys a window through which to view the deliberation process, an opportunity clients always find fascinating and rewarding.

Mystery Shopping
Our mystery shopping measures specific components of employee behavior, service deliverables and customer experience that drive those perceptions. We accomplish this by creating programs that provide clients with unbiased evaluations of their services. The mystery shopper programs provide objective data about employee performance on specific, observable behavior measures for use in training, compensation and motivation.

In-Store Audits
This is a method used to determine the number of units of a product sold in stores. It is the counting of units of specific products, along with knowledge of the number of products ordered and stocked.

Merchandising
We provide trained retail merchandisers and customer service professionals in Pennsylvania and across the United States. We are available to do projects from small to large. Our experience ranges from new item cut-ins, store section resets, store resets remodels, new store set ups, one-time projects, or custom designed continual programs. Our staff supervision assures that the project will be done to your specifications quickly and efficiently.

Mobile Phone Research
We can reach respondents on their cell phones to participate in studies. Also, respondents can participate in mobile phone surveys when connected to the Internet on their mobile device. We have the capabilities of using a texting survey technique as well.

Online and Web-Based Research
Online and Web-Based services are a cost effective way to understand consumers’ opinions and perceptions about a product/service. There is often a faster speed of responses and it allows flexibility to the respondent. Surveys can be posted to a website or sent via email. It is also possible to conduct online research in a virtual community.

Social Media Monitoring
Moore Research has the ability to partner with a technology company to offer social media monitoring and analyzing. In conjunction, we can examine social media data so you know how to engage with your customer, through the communication channels they want, on the platform they prefer and about topics in which they are most interested. Through this technique you can: Discover conversations occurring about your company/organization, discover which sites and users are most influential in shaping discussion, understand what customers want, stay up-to-date on web dialogue and changes/developments, and identify ‘themes’ in conversation and associations people have with your company/organization.

Validations
The procedure used to confirm interviews were conducted according to all specifications and instructions. It is also done to verify the person indicated by name, address and/or telephone number on the questionnaire.